“Montana Millionaire”
Produced for the Montana Lottery
Produced for the Montana Lottery
The Montana Lottery introduced a new game concept in 2007—a raffle-style game in which a limited number of tickets would be sold for a chance at a grand prize of one million dollars. The game's appeal is simple: for a low investment, players have a real shot at a million bucks. The campaign's premise is straightforward as well: Montanans are down to earth, and their basic honesty and goodness means that they could actually struggle with winning a small fortune.
My role: concept, art direction, copywriting, production supervision, film shoot supervision, elements for motion graphics
My role: concept, art direction, copywriting, production supervision, film shoot supervision, elements for motion graphics
