Targus, a longtime leader in computer peripherals and accessories had developed an all-new line of innovative computer bags. With a patented suspension system and an abundance of internal pockets, this new product line accommodated all the needs of today’s road warrior. 

 

Starting with packaging structure, we created a unique fold that invited customers to open the bag to view all of the internal innovations. Utilizing a metallic substrate and simple bold graphics enabled the Port Line to separate from the visual clutter typically found at retail.

Project: 
   • Packaging Structures
   • Packaging Graphics
   • Product Development