INTRODUCTION
The objective was to create a unique gift for Column Five to give out to their clients and partners. In researching what could meet these goals, I discovered a beautifully written letter from Benjamin Franklin that shows the pay-it-forward philosophy. We decided to create a poster based on the letter using modern typography, illustration, and design styles, bringing the final design to life by hot-stamping copper foil on colored papers. The final product is a beautiful poster that captures their values and inspires greater good.
DISCIPLINES
Research, idea, concept, art direction, design direction, creative direction, graphic design, illustration, photography, and print production.
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7b551e34555941.6438652dea306.jpg)
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/73b42b34555941.6438652deb7f3.jpg)
FOIL STAMP VERSION
- 18"x24"
- Limited edition of 350
- Gmund Colors Matte 59 blue, 10 black, 87 brown, 89 navy, 60 green, 200 - 300 g/m², made in Germany
- Gmund Eco certification, FSC® certified (FSC-C006462)
- Limited edition of 350
- Gmund Colors Matte 59 blue, 10 black, 87 brown, 89 navy, 60 green, 200 - 300 g/m², made in Germany
- Gmund Eco certification, FSC® certified (FSC-C006462)
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/28a0cc34555941.6438652de78a7.jpg)
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8d33b934555941.6438652de4638.jpg)
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4bb44c34555941.6438652de6a99.jpg)
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a9b59534555941.6438652de3878.jpg)
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4a928534555941.6438652de5f0e.jpg)
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f2cdd834555941.6438652de51a1.jpg)
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ff821534555941.6438652de86d0.jpg)
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/160ab034555941.6438667fb08b1.jpg)
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d704d034555941.6438667faf8cd.jpg)
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fa614a34555941.6438667fb16ad.jpg)
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/022f4a34555941.6438667faabbb.jpg)
LETTERPRESS VERSION
- 18"x24"
- Limited edition of 350
- 118# Cover, 100% cotton natural white Reich Savoy, made in France
- Tree free, acid free, recyclable, biodegradable, and elemental chlorine free
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/865b6c34555941.6438667fabe3a.jpg)
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c88aed34555941.6438667fa9e45.jpg)
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/16242534555941.6438667faca41.jpg)
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d969a534555941.6438667fae575.jpg)
![foil letterpress poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1fafe34555941.6438667fad62a.jpg)