The breif was to rejuvinate the existing layout and graphic style of the museum’s permanent
exhibitions, in response to the new material supplied by curators. An overarching branding
style for each level and graphic rollout was required. It was important to connect the stories
exhibitions, in response to the new material supplied by curators. An overarching branding
style for each level and graphic rollout was required. It was important to connect the stories
yet also create a clear hierarchy through typographic choice and use of color to separate
the space.