Satyen Adhikari's profile

The Nazar Initiative (Product Design)

Satyen Adhikari
•
Aster - The Nazar Initiative | Product Development + Activation
(1 Gold and 1 Silver Cannes Lions | 2 Dubai Lynx Bronze, 3 Dubai Lynx Shortlists | 1 Global Award, 3 Finalists | 4 MENA Effie Shortlists)

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Dubai’s construction industry employs several South Asian workers, most of them uneducated. Through the "Nazar" (Vision) Initiative, Aster DM Healthcare set out to educate these workers on the importance of eye care by encouraging them to undergo an eye test using a pictorial eye chart.

This project won a Gold and Silver Pharma Lion at Cannes Lions 2016, 2 Bronze Lynx at Dubai Lynx 2018, 1 Global Award and 3 Finalists in 2016 amongst other recognitions.
The Nazar Initiative aster dubai CSR Design for Good design Eye Chart activation direct marketing
The Nazar Initiative (Product Design)
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Satyen Adhikari's profile

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Satyen Adhikari's profile
Dubai, United Arab Emirates

The Nazar Initiative (Product Design)

Dubai’s construction industry employs several South Asian workers, most of them uneducated. Through the "Nazar" (Vision) Initiative, Aster DM Hea Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives