Switzerland | Branding Guidelines
Client: Switzerland Tourism Office
Illustrations: Teodoro Viera
Photography: Wikimedia Commons (attributed in book), Teodoro Viera
Every brand has a story, and with a country as rich in culture and beauty as Switzerland, one cannot imagine its logo to be any different. The Swiss are praised for their precision and their input in modern design, and now their brand combines the best of all these attributes. A logo as precise as their watches, as simple and elegant as their design, and deep in symbolic meaning.
This is a fictitious branding, the rights to both the book and the designs in it belong to the designer and not the Switzerland Tourism Office.
