How are Spring Festival & Xmas similar? - Explainer

  • Our Chinese New Year coverage included a comparison story on how Spring Festival and Christmas are similar. 

    Due to its light hearted nature, we decided to create a 1-min. digital animation to circulate on our website and social media outlets.
  • We received the script a little less than a week before our media coverage began. Our challenge was to be able to storyboard, compile all of our elements, and animate the entire piece in such a short amount of time.
  • storyboard sketch
  • We designed a close to a minute and half animation explainer in a matter of days. A difficult task to complete when animating characters and adding sound effects on-top of a music/voice track.

    In the end, the time crunch was all worth it. We designed a charming animation that celebrates two major holidays for people to share.

  • Credits:
    Creative Director: Alexander Shields
    Design & Edit: Ronald Cortez