Our Chinese New Year coverage included a comparison story on how Spring Festival and Christmas are similar.
Due to its light hearted nature, we decided to create a 1-min. digital animation to circulate on our website and social media outlets.
We received the script a little less than a week before our media coverage began. Our challenge was to be able to storyboard, compile all of our elements, and animate the entire piece in such a short amount of time.
We designed a close to a minute and half animation explainer in a matter of days. A difficult task to complete when animating characters and adding sound effects on-top of a music/voice track.
In the end, the time crunch was all worth it. We designed a charming animation that celebrates two major holidays for people to share.
Creative Director: Alexander Shields
Design & Edit: Ronald Cortez