52 beers, 1 thirsty challenge to try them all. McGillycuddy's Bar wanted to promote their local craft brew selection with a map of Wisconsin and a way for beer enthusiasts to track their progress drinking through the states finest brews. 

 

We developed a placemat that each participant could use to check off each beer they've had and earn prizes along the way. It was also promoted through social media with corresponding graphics and ads.