Southern Discoveries
-Identity, Print, Spatial
We've been working with Southern Discoveries to rejuvenate their retail promotion of tourist cruises and activities for their summer season with a distinctive, memorable and fun style needed to capture audience attention. We took great care and worked closely with sales and marketing teams to keep content clear, concise and engaging, using friendly iconography and pictorials to make key information more accessible for those whose first language isn't English.
The feedback from the sales teams has been fantastic and the consumer uptake so far has been strong for the start of the season. And that's exactly what we like to hear.
Photography Credits