Wine Gallery needed a logo and brand for its company launch. I created a full marketing package, including stores signage and a print newsletter. I photographed products for their online and print catalogs, and I provided design for several projects, from partner events to case signs for wine companies. For the logo itself, I hired an illustrator to help me create simple illustrations that would serve as iconic signs throughout the store.
This sign advertised a frequent buyer card; the photo (below) was provided by Wine Gallery to show placement of the sign behind the registers.
Product photography and posters for sandwich boards. I created five different posters, to advertise tastings, special events, and products.
Business card styles for the retail and distribution divisions of the company. They wanted to emulate an "art gallery" feel to the logo, and use bold color and images for the brand.
A magazine ad that doubled as a small article.
A full-page magazine ad for Boston Magazine.
Postcard (front and back) for a charity wine tasting. These were mailed to those who had signed up for promotional mailings (over 1,000).
Wine case signs created to promote three brands of wine: Alvear, Bodega Sur de Los Andes, and Fetch.
Newsletters (Print):
11x17 folded to 8.5 x 11; then C-folded for mailing to distribution list.
Below are the inside spreads for two newsletters.
Below are the inside spreads for two newsletters.
