Luxury Eco Lodge Identity & Catalogue
This brief was aimed at re-branding and catalogue design for Bloomfield, a luxury eco lodge in tropical north Queensland.
My concept/theme for this re-brand was based on "Driftwood". The logotype was hand rendered using a quill and ink and was deliberately drawn to have similarities to driftwood. The colours were chosen because of their calmness and serenity, with names such as "Coral, Marine, Drift and Shell". The supporting graphic element utilised throughout was the catalogue are close up photos of driftwood, used to create texture.
Catalogue Cover
Selected Catalogue Pages
Style Guide Cover
Style Guide: Colour Specs
