This personal project was to showcase an effective use of outdoor advertising. Photo manipulation, custom logo design, and typography are just a few of the techniques I used to create the finished products. Thanks for stopping by, and I hope you enjoy what you are about to see!

This particular piece is for an outdoor advertising company (Board Protocol) that is looking to fill vacant billboard space for companies that deal with outdoor sports or even hospitality and tourism.

The focus of this design was to find a way to market to a broader ranger of people through the use of humor. The hypothetical location of the billboard is along a busy interstate that often gets cluttered with traffic during commute hours. The client for this was Mt. Gym and as you can see from the billboard their location can easily be found off of exit 54.

Thanks for viewing, and please appreciate if you liked what you saw.