The objective of this project was to take an already existing brand

and redesign the logo and packaging or merchindise

I chose Dr. Martens Air Wait shoes because the existing logo was not very well designed.

The brand is so iconic with teenagers and young adults,

I believed their brand should aim more towards that age group

so I created a little more modern but simplistic design.

Logo is hand lettered and vectored in Illustrator as well as the shoelace pattern.