Regal Maple
Package Design / Branding
Package Design / Branding
This is a packaging design I did for a fictitious maple syrup company. The brand audit and market research I did for maple syrup revealed a lot of cheap typography, bright reds and dated illustrations of cabins and winter scenes. I opted to stay away from that look and create a high class syrup for people who don't want to ingest a jug of artificially colored, high fructose corn syrup. "Regal Maple" seemed like the perfect name for a company aiming for a customer base who wouldn't be afraid to spend more money on a premium maple syrup.
