BILD Bekennerkampagne - PR Stunt in "taz"
As part of the "Confessor" Campaign for Bild (Germany's biggest Yellow Press Paper), this time the editor in chief himself gave his statement. The ad was booked in the nemesis competitor "taz" as a part of an ongoing PR clash between these newspapers.
My job: Copywriting
My office: Jung von Matt/Alster
Awarded: ADC Germany Bronze, Lead Awards Merit