The Wake Forest Master of Arts (MA) in Management is a ten-month program specifically designed for recent liberal arts, sciences or engineering graduates.
Since it’s a relatively new program and there are very few like it, the client asked us to promote it to prospective students.
We developed a program-specific web site, print advertising, and a buzz campaign that was launched at six different universities. The buzz campaign included several unique elements like the “Opportunity Knocks” door, a series of 7’ standees, and promotional giveaways.
We developed a program-specific web site, print advertising, and a buzz campaign that was launched at six different universities. The buzz campaign included several unique elements like the “Opportunity Knocks” door, a series of 7’ standees, and promotional giveaways.
