During national batik day, this 2015 Guinness will launch their new packaging with batik design. To enhance the campaign, BBDO comes with digital video script. The idea is unite by batik. We know that Indonesia is a country with hundred races and cultures. Each region has batik but still, it is called batik Indonesia. Through each batik we researched and try to portray using youth character as Guinness targeting younger target. The video was shot in Bali, it takes 4 days of shooting day and 2 weeks to finalize. Thanks to Ivan Handoyo, as director he can enhance the story becomes more attractive and having great sound design.
