Victory Sporting Club
Branding
Branding
Victory Sporting Club is a lifestyle brand + club, founded in Toronto, committed to celebrating excellence in sportsmanship and the hot pursuit of victory. The featured products are decorative handmade wood hockey sticks for NHL's 'Original 6' teams.
On the left is a product shot featuring the bottom of the sticks that have a one-of-a-kind tape and paint job, making each stick unique to you. On the right, you'll find a closeup photo of the top of the stick, with the "VSC" logo burned into the wood.
Below are some of the monograms that were made during the 6 rounds of concepting, that didn't end up being the final logo.
