WE FASHION - 22 STYLES
Integrated campaign to promote the WE Fashion Christmas collection. 11 men and 11 women key styles where created by the WE style advisors, to inspire our customer to create their personal look for Christmas.
The campaign was very successful, the 22 styles completely sold out.
The website was site of the day at thefwa.com and nominated for the site of the month.
I was responsible for the concept, art directing the photography, directing the copywriter, visual merchandising-, graphic- and online design teams.
Work tasks
Concept
Art direction photography
Creative direction in-store & online execution
Photography by Marc de Groot
Graphic design by Denis Begin
Digital design by TBWA/BEC
Digital design by TBWA/BEC
