Chysler 300 Online Women's Campaign
Chrysler was noticing that there was a growing number of women that were being drawn to their upscale 300 vehicle. There had been very little advertising to this demographic in the past, so our challenge was to create an online campaign to support this new push. We developed a micro site, and media rich ads that showcased the vehicle in the format of a Women’s Magazine. This magazine approach hadCozmo style quizzes and articles like: “Does the shade of Your Car match who you really are”, “Career Crossroads” does your driving indicate something about what your career choice should be, “Cars and Sex”, and our own queen of advice “Ms Vavroom”. Of course all the vehicle specs, vehicle 360, find a dealer, download of a brochure and more are all in there with cool and playful easter eggs to boot.
Chrysler was noticing that there was a growing number of women that were being drawn to their upscale 300 vehicle. There had been very little advertising to this demographic in the past, so our challenge was to create an online campaign to support this new push. We developed a micro site, and media rich ads that showcased the vehicle in the format of a Women’s Magazine. This magazine approach hadCozmo style quizzes and articles like: “Does the shade of Your Car match who you really are”, “Career Crossroads” does your driving indicate something about what your career choice should be, “Cars and Sex”, and our own queen of advice “Ms Vavroom”. Of course all the vehicle specs, vehicle 360, find a dealer, download of a brochure and more are all in there with cool and playful easter eggs to boot.
