Catalog
The California Academy of Science Museum wants a catalog created that would showcase all of the next season exhibits. This catalog would be used as a mailer to potential visitors. The catalog needed to be 8” x 8” and have a consistency throughout. This piece needs to correlate with other promotional items for the season.
To keep the consistency through all promotional items I kept the use of the colors used from the museums poster. I worked with the exhibit spreads and came up with a square layout throughout. I continued this design for the information pages. I used my original photography I took at the museum.
Rack Cards
The California Academy of Science Museum wants rack cards created that showcase their exhibits for next season. They will be 4” x 9” double sided. The rack cards will be on display for visitors. Each exhibit will have its own card using an asymmetrical column grid, while keeping the same design on the backs of all. This piece needs to correlate with other promotional items for the season.
The California Academy of Science Museum wants rack cards created that showcase their exhibits for next season. They will be 4” x 9” double sided. The rack cards will be on display for visitors. Each exhibit will have its own card using an asymmetrical column grid, while keeping the same design on the backs of all. This piece needs to correlate with other promotional items for the season.
I continued to use the similar traits of the other promotion pieces for this season. I used a neutral tan color for the background and a section of the museums logo. I kept the asymmetrical balance in this piece with the image on top left and text bottom right. The cards have a blank 1” on top with the title for when they are on display. I used my original photography I took at the museum.
Poster
The California Academy of Sciences Museum is looking for an 18” x 24” poster to promote the next season exhibits. It was based on a 3x3 column grid and needed to incorporate text about their 7 exhibits, plus a background image. The typography had to show hierarchy in a way that can be easily communicated to the audience.
I concentrated on typographic hierarchy in many ways through the use of colors, sizes, and different typefaces. The typography is becomes easily read and understand. The colors used for the text were based off the museums logo. The text and background image flow together through the mimicking layout of the text columns and zebras in image, plus the consistent color scheme used. I used original photography I took at the museum.
Website
The California Academy of Sciences Museum is looking for a revision of their website to match there new promotional pieces. The layout must be based off of a 960 grid. There has to be a consistency throughout all aspects of the website. The three types of user experiences have to be prevalent: pre-purchase, purchase, and post-purchase.
The California Academy of Sciences Museum is looking for a revision of their website to match there new promotional pieces. The layout must be based off of a 960 grid. There has to be a consistency throughout all aspects of the website. The three types of user experiences have to be prevalent: pre-purchase, purchase, and post-purchase.
For the website I used the similar look of the catalog using blocks throughout the pages. I used the four colors of the color scheme throughout all of the website. For the pre-purchase I wanted to make it stand out as a true call to action in the bright orange color. During the purchase phase I kept everything simple for the user with step-by-step processes for purchasing tickets. For post-purchase I made sure thank the customer and add additional call to actions in the same bright orange color.
