We only had a little over two weeks to create the logo and brand guide because we wanted to have everything ready to re-launch by the beginning of October. October is National Small Business month and we wanted CAMO's new look to be unveiled with that added exposure.
We took inspiration from the military vernacular the name implies and created logo variations for CAMO.
We refined the first drafts and created a final look that uses a tall, stark font called Bahn.
We're here to educate how to run your business well and we believe that's best done by getting to the point.
In the Brand Guide, stark one-color imagery is used with minimal typography to create a no non-sense brand. CAMO is about arriving at business results. For entrepreneurs, by entrepreneurs.
By using black and white imagery, we're a gender neutral and classic brand that won't change with the ups and downs of the economy.