• We only had a little over two weeks to create the logo and brand guide because we wanted to have everything ready to re-launch by the beginning of October. October is National Small Business month and we wanted CAMO's new look to be unveiled with that added exposure. 
  • We took inspiration from the military vernacular the name implies and created logo variations for CAMO.
    We refined the first drafts and created a final look that uses a tall, stark font called Bahn.
     
     
  • We're here to educate how to run your business well and we believe that's best done by getting to the point. 
     
    In the Brand Guide, stark one-color imagery is used with minimal typography to create a no non-sense brand. CAMO is about arriving at business results. For entrepreneurs, by entrepreneurs.
     
    By using black and white imagery, we're a gender neutral and classic brand that won't change with the ups and downs of the economy.