Al Jazeera - Hear The Human Story

In recent years, news networks have increasingly resorted to sensationalism, opinionated news anchors and selling the news as entertainment in order to keep ratings up.

Al Jazeera English, is a news network that prides itself on going beyond the usual headlines to find the real story. We wanted the world to know so we created a global campaign called, Hear The Human Story. In order to demonstrate the brand's beliefs, we made a short documentary about Champa Pal, a member of the all-women Gulabi Gang in India. In a culture where many women endure huge inequalities and abuse, Champa Pal found a way to conquer her oppressors.

We then traveled to Rwanda, India, Spain, Jordan and the Philippines to capture incredible stories from individuals.

The integrated campaign did more than just position a brand. It gave a voice to those that other networks often choose to ignore and injected some much needed humanity back into the news.

Awards:

One Show: Bronze and 2 Merits
Dubai LYNX: 2 Silver and 3 Bronze
New York Festival: 2 Shortlists
Red Dot Awards: Gold in Cinematography for We Are Fire

PromaxBDA Promotion, Marketing & Design Awards: 1 Gold, 1 Silver and 3 Finalists

Short film festival acceptances:
We Are Fire - Berlin Film Festival
We Are Fire - Palm Springs Short Film Festival
We Are Fire - Rhode Island International Film Festival

RWANDAN DRUMMERS - Press ad

GULABI GANG - Press ad

SCHOOL UNDER THE BRIDGE - Press ad

HOMELESS TOUR GUIDE - Press ad

LITER OF LIGHT - Press ad

London Underground outdoor

Interactive exhibition at King's Cross St Pancras, London. People could hear the real human stories by being the reporter and holding up a microphone to the faces in the photographs.