To promote the New Chevrolet Cruze 2015, we invited users to choose one of four mystery adventures in a Cruze 2015. The message was sent out via social media platforms and drove traffic to a campaign page on the Chevrolet South Africa website.

The campaign also ran on radio with radio spots, live reads and a competition run on Metro FM and Kaya FM simulating the social media competition.

On this page you could choose your Cruze as well as explore the new model and book a test drive.

The prizes offered held some surprises in themselves with experiences like abseiling, bungee jumping, spa treatments and dinner at an African restaurant that served dishes out of the ordinary.

An overall message of the New Cruze's versatility was given to the user: The Cruze is just as home on the open road as it is in the city.