Contiki tours is the largest and longest running travel / tour provider for youth trips in Australia.
Due to brilliant Australian summers, their Europe winter portfolio was suffering, so we decided to turn the negative of leaving Aussie summer into an opportunity to learn about real winter.
Using cheeky animated gif's that were seeded to facebook, instagram, twitter, tumblr and giphy, we created social currency in the form of short irreverent lessons about european winter tips and etiquite, that engaged with millenials in their own language.
Creative Lead / Art Direction: Nate Martin
Creative Strategist: Morgan Fiebig
Illustrator: Stephen Ong
Project Manager: Caroline Aitkin
