Blanche Llanes's profile

FIGARO - Rebranding

FIGARO COFFEE COMPANY
Figaro is a local chain of coffee shops and restaurants here in the Philippines founded by a group of friends united by their love for coffee. They wanted an outlet that can fulfill their demanding taste for great coffee, pastries and excellent service. Despite being a local business, the owners wanted to instill an Italian/European concept for the company - starting with the name itself. 
 
 
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COLOR + TYPE
LOGO
Art Deco-inspired. Art Deco (/ˌɑrt ˈdɛkoʊ/), or Deco, is an influential visual arts design style that first appeared in France. The style is often characterized by rich colours, bold geometric shapes and lavish ornamentation.
 
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Black + White
Horizontal + Vertical
 
Colored
ICONS
Outlined
 
Colored
MOCK-UPS
WALL DECAL
Outlined
Black + White
Mock-up
MENU
POSTER
PACKAGING
Figaro also sells packed coffee beans in 4 variants: Cafe Vigoroso, Monte Alto, Cafe Maharlika and Barako Gold. The packaging's color is based on the lightness or bitterness of the coffee (Cafe Vigoroso being the lightest and Barako Gold being the most bitter). Each variant is represented by a pattern based on its name/initial (Cafe Vigoroso = "V", Monte Alto = "MA", Cafe Maharlika = "M" and Barako Gold = "BG"). 
 
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Thank you.
FIGARO - Rebranding
Published:

FIGARO - Rebranding

This was a project that I did during my internship at Inksurge last May/June 2015. :)

Published: