Most Singaporeans are strange to each other's due to their differences, Share a Coke is about giving people opportunity to connect with each other's in fun and creative ways, and also to celebrate Singapore 50 years.
Coke cans and bottles will feature commonly-used Singaporean terms such as Auntie, Uncle, Ah Boy and Chiongster. It will also have favourite Singlish phrases such as Gam Siah, Relak Lah and Chiong Ah.
Coca-Cola is also inviting people to share their “Share a Coke” stories, photos and videos on social media using the hashtag #ShareaCokeSG and #SG50.
Coke fans can create customised Coca-Cola cans at “Share a Coke” roadshows that will take place across the nation over the next few month. For every SG$10 spent on Coca-Cola trademark products, the public can present their proof of purchase at a “Share a Coke” roadshow and receive their own personalised can.
More than 4000 “Share a Coke” stories, photos and videos being shared on social media by using the hashtag #ShareaCokeSG.
The best user generated “Share a Coke” videos and photos had been selected and used in our phase 3 online video.
