Reinventing Cuba - CCTV America

  • Try to find the simpliest of office supplies in CUBA and you'll be suprised to what lengths you would go to find it. 

    Reinventing CUBA is a CCTV News Documentary that chronicles life in CUBA and how its residents must adapt under a stagnant economy.
  • When in the initial meeting, we learned that CUBA was the epicenter for silk screening. We took that grungy, vintage silk screen look and designed our project around it.
  • With the Documentary being set in CUBA, most if not all of the documentary was in Spanish. When editing we had to ensure to NOT accidentally cut-off any words the people were saying in spanish, but also make sure they matched the subtitles.
  • General News Set
  • Global Business Set
  • With the Condensed Bold type and a retro Silk Screen look, our graphic style helped transform ourWashington, DC studio into a piece of Havana. 
  • To further promote the documentary to be featured on other media outlets, web ads were featured on
  • Credits:
    Creative Director: Alexander Shields
    Creative Team: Ronald Cortez, Thanh Nguyen, & Alexander Shields​​​​​​​
    Promo & Title Sequence: Ronald Cortez
  • Thanks for Watching!