Try to find the simpliest of office supplies in CUBA and you'll be suprised to what lengths you would go to find it.
Reinventing CUBA is a CCTV News Documentary that chronicles life in CUBA and how its residents must adapt under a stagnant economy.
When in the initial meeting, we learned that CUBA was the epicenter for silk screening. We took that grungy, vintage silk screen look and designed our project around it.
With the Documentary being set in CUBA, most if not all of the documentary was in Spanish. When editing we had to ensure to NOT accidentally cut-off any words the people were saying in spanish, but also make sure they matched the subtitles.
With the Condensed Bold type and a retro Silk Screen look, our graphic style helped transform our
Washington, DC studio into a piece of Havana.
Creative Director: Alexander Shields
Creative Team: Ronald Cortez, Thanh Nguyen, & Alexander Shields
Branding/Logo Design: Ronald Cortez
Promo & Title Sequence: Ronald Cortez