The dedication of Enterprising Young People to encourage collaboration and communication between the young people it helps made us think of bees in a hive, and the strength of the hexagonal honeycomb that supports the hive to thrive. Our research into the target audience also helped us to understand what is appealing to young people, to ensure that the design is relevant.

Robust brand guidelines that set out the correct ways of representing the logo, its colours and wording, ensures that the brand is protected and its integrity remains strong.

We were also required to create a set of characters that would fit in with the theme of idea generation and business development for young people, as well as complimenting the newly created brand.

As well as the branding and character design, we were also tasked with designing flyers, magazine adverts and pull up banners, to be used in a variety of different settings, all of which had to complement the branding and enhance the positive message. The logo also featured on a variety of other promotional materials.