Diane Kaern has held global sales operations leadership positions at Hewlett-Packard.
Sales operations is a critical function that uses data and technology to support the success of the sales function. In today’s organizations, sales operations professionals take on a wide range of responsibilities, including reporting on sales performance, managing incentive plans, administering customer relationship management (CRM) technology, and managing territory alignment and cutomer profiling activities. Sales operations teams should always align their services with the needs and goals of the sales program. To achieve success, sales operations teams should also have a clear mission statement, which they can use as a framework to develop tactics to help the organization achieve its sales objectives.
A sales operations leader often needs to have strong strategy formulation skills, along with analytical aptitude and the ability to keep pace with the evolving needs of a dynamic work environment.
Sales operations is a critical function that uses data and technology to support the success of the sales function. In today’s organizations, sales operations professionals take on a wide range of responsibilities, including reporting on sales performance, managing incentive plans, administering customer relationship management (CRM) technology, and managing territory alignment and cutomer profiling activities. Sales operations teams should always align their services with the needs and goals of the sales program. To achieve success, sales operations teams should also have a clear mission statement, which they can use as a framework to develop tactics to help the organization achieve its sales objectives.
A sales operations leader often needs to have strong strategy formulation skills, along with analytical aptitude and the ability to keep pace with the evolving needs of a dynamic work environment.
