Thinkers & DEWAR'S, a microsite for fans of DEWAR'S Scotch Whisky, offered quarterly updates that featured cocktail recipes, food pairings, promotions, contests and other unique content.
One such promotion, Studio D, invited users to artfully photograph the newly redesigned DEWAR'S bottles for a chance to win a DSLR camera and other great photography gear.
In 2010, Thinkers and DEWAR'S was nominated for an OMMA award for Web Site Excellence in the Food & Beverage category.
