Oliverde is a shop located in the Historic Haymarket District of Lincoln, Nebraska. They specialize in flavor infused olive oils and balsamic vinegars but they also sell various locally made food items, such as pasta and sauces. They decided to rebrand their shop for a more contemporary look, including their brand identity and bottle labels. The audience they attract are men and women aged 30–50 who love to cook. These people like to experiment with dishes and create new and interesting flavors. These aren’t professional chefs, they are cooking nice dinners and having a fun time with their family and friends.