Branding & packaging design »Dragon«

Within the scope of an occupational school project, every trainee had the task of developing a drink branding around the brand name »Dragon«. This included logo development, packaging design and a poster series. My branding concept was a refreshing soft drink with natural dragon fruit juice. The logo orientates itself in form and color of the dragon fruit.

The logo typography was constructed. The packaging design was a result of this concept. It used catchy fresh colors on beige microribbed paper for the labels. Complex illuminated photos of all product dummies were taken at the end of the work process.