Cars Guide strikes down those who sell your details.
CarsGuide, an online car classified directory, wanted to show Australians that unlike the market leader, Carsales, we had nothing to hide.
So we bought a billboard right outside their office on one of Melbourne’s busiest traffic routes and told people about their dodgy practices.
But since we weren’t legally allowed to say Carsales on our billboard, we found a more creative way to point them out.
Because no one owns the sky…
