SUAVS Shoes are the epitome of modern, stylish comfort. The unisex slip-on is made of a breathable Air Mesh and microfiber terry insole, which provides elasticity, air venting and moisture wicking. Designed for women and men on the go, the everyday shoe is specifically designed to prevent blistering even when going sockless.
We developed the campaign for SUAVS Shoes after creating the slogan “Anytime, Anywhere”, focusing on the versatility of the shoes, being able to be worn in any place and with any outfit by anyone.
Since the shoes have the same model, only different colours, we focused in the lifestyle of the people wearing the shoes. They would be using the shoes in their office, walking in the city, going to a bar, riding a long board, having brunch and so on, so the customers can aspire to be like one of those who wear the shoes.
Models: Omar Israel from THE ORANGE MARKETING and Martha Reyes.
MUA: Dafne Cortés
