"Progressive Synthesis" Typeface Design

  • Concept
    Originally conceived with the NEXT 2015 Brand in mind, Progressive Synthesis conveys positivity, energy, individuality and collaboration. Expanded to include a full alphabet and numeric digits, this revised version uses a grid system and 45 degree lines to create a seamless, upward motion. To technically convey ideas like precision, rhythm, and cohesion, I relied on the line width tool in Illustrator and optically adjusted the organic expansion points, with Futura as an underlay.