“We love trees” seemed to sum up the connection that this small business owner had about his work. I used simple graphics, patterns, and conversational phrases expressing a brand personality that communicates that feeling – something very different from their competition. Since their monster vehicles serve as moving billboards, this unique brand and unexpected visual solution made them very tough to miss. In addition, the tongue-in-cheek marketing language portrayed their business confidence through their down-to-earth personality and sense of humor.

 

Senior Art Director