Walk This Way is a safety campaign run by Safekids and FedEx. The campaign aims to bring national and local attention to pedestrian safety issues. What started as a pilot program in three U.S. cities has now grown to 11 countries around the world – Brazil, Canada, China, India, Mexico, the Philippines, South Africa, South Korea, Thailand, the United States and Vietnam. Each country has a character representative such as: Korea - The Yellow Bear, China-The Panda, Thailand-The Two-kid, and Vietnam-The Super Zebra.
Being inspired from the zebra crossing, the Super Zebra character represents for pedestrian safety. It plays the role of a super hero who brings safety to children. The Super Zebra has fun and cute look, targeting young children - the main target audiences of the campaign.
Accordingly, a consistent identity was developed and applied on different materials such as: Stationeries, bus, mascot, T-shirt, cap, website, and event materials.
