The Preserve Campaign
membership campaign for the National Trust for Historic Preservation
The Preserve Campaign aims to attract new members to the National Trust for Historic Preservation, specifically, to diversify their membership.
The campaign operates on the premise that neighborhood landmarks are like family heirlooms; they need to be protected to pass on to future generations in the same way that that a mother might save her grandmother’s engagement ring for her daughter.
The Preserve Campaign is comprised of multiple marketing items including print and digital
components, and utilizes and enhances NTHP’s existing social media presence to build an
immersive experience to further engage the user. The following items are featured:
• magazine advertisements
• direct mail postcard
• microsite with dynamic image gallery
• mobile device app
• street kiosks in featured neighborhoods