The Klacid brand mark has undergone a complete transformation with all aspects of the logo being redesigned. It was important to keep the strength of the original logo while at the same time addressing the issues of the strike through element. The yellow symbol of the Klacid logo has been placed below the name to keep Klacid clear and unobstructed. This element has also been deepened in colour for better stand out on white and given a clear forward arrow like direction whilst keeping the energy feel of the original spark to convey precision, speed and purpose. The blue of Klacid has been deepened in hue and a more modern font has been adapted to create clear spacing between each of the letters for better legibility of the Klacid name. The strength of the original logo now has a more modern and vibrant presence that better conveys the power, strength and precision of Klacid.
A collection of options showing the exploration of device, fonts and arrangement of these elements together.
Prezi was used to present the new Klacid logo with supporting photography and adverts to senior members of abbott around the world.
Some sample pages from the Brand Guidelines designed to support the new brand mark across all markets.
A Gastro Intestinal Detail Aid for medical professionals incorporating the new logo and photography.
Abbott Products Operations AG headquarters in Switzerland celebrating 25 years of Klacid.
