We have been the brand and design partner for Dulux Paints Ireland for a number of years. As the number 1 paint brand in Ireland, all customer communications have to deepen the Dulux brand proposition as the leading colour authority. During this time we have worked on shopper marketing, packaging, colour collateral, advertising, retail design and POS projects across different brands within the portfolio such as Moda, Weathershield, Easycare and Simply Colour as well as the main Dulux brand.

The single biggest piece of communication each year is the Dulux colour card which is the key influencer for consumers choosing paint. The colour card is the most important marketing initiative due to its extensive reach and its importance unlocking growth in the paint category. Consumers look for specific help when choosing paint as well as inspiration. Therefore navigation and education of the different paint ranges was a critical component of the colour card as consumers needed to easily understand the different ranges and finishes available. Ideas and inspiration through the use of strong imagery have made the purchase decision making process easier for consumers as this gives them the confidence to choose paint. The cards go further in terms of inspiring and informing the consumer and leading the way within the industry. The colour help, advice, inspiration and ease of navigation have made the Dulux colour card the obvious decision for consumers when they are decorating. The continued success of the colour cards has cemented the Dulux position as the number 1 paint brand.