Exploration of a children's line for the existing haircare brand Miss Jessie's, called Little Miss Jessie's.
Utilizing the look and feel of the existing brand elements but incorporating a softer pastel color palette, with a friendly
and recognizable shelf presence that makes a connection to the existing products.
participation:: category research, concept & design
target consumer board
chosen design for product line (moisturizer, shampoo, conditioner, and styler)
label printed on white & silver substrate
inspiration / mood board
logo & symbol exploration (utilizing existing Miss Jessies' logo)
various design & structure concepts
