An interview with Chad Roberts (known for his packaging design) and iconic packaging.
This was a collaborative project as part of my 2nd year.
We took iconic products and turned them into what many would percieve as art, where as in their original state they wouldn't have been appreciated in the same way. With this we aimed to challenge the idea that design is not art, as even though we have turned them into a typical artistic form, it was the design that still acts as the structure which built the creation. Without it, it would not exist.
