"Divetica" Typeface Design

  • DESIGNING A TYPEFACE
     
    The initial concept of combining serif and san-serif forms was inspired by Frutiger's notion that behind every san-serif is a good, classic serif. The process entailed taking the letterforms of Didot, laying Helvetica on top, and systematically removing parts of each to create a hybrid with both elegant and industrial aesthetics. The result is Divetica. 
  • FULL ALPHABET
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    INITIAL CONCEPT
  • DETAILS
  • MERCHANDISE APPLICATION