Lego - Little Masters Series
Created by Geometry Global Hong Kong
Senior Creative Director - Kenny Blumenschein
Creative Director - Paul Ho
Senior Art Director - Ricky Cheng
Art Director - Marco Sodano, Paul Sin, Jasmine Chan
Senior Art Director - Ricky Cheng
Art Director - Marco Sodano, Paul Sin, Jasmine Chan
Hamleys, India's exclusive distributor of Lego - commissioned the 'Little Masters' Seriesto remind parents of the need to develop creativity and imagination in children. In an era when kids lean towarddigital devices and follow pre-conceived story lines we wanted to go back to basics and show how just a few colored lego bricks can help us imagine.
Some of the greatest masterpieces in history were re-interpreted through Leogo's extensive range of colors. Meticulously arranged to create the illusion of the famous works of Van Gogh, Magritte, Da Vinci and wood. Gaining recognition and huge amounts of attention online and in store, they have been a consistent reminder of that 'Little Master' that is inside all of us.
Some of the greatest masterpieces in history were re-interpreted through Leogo's extensive range of colors. Meticulously arranged to create the illusion of the famous works of Van Gogh, Magritte, Da Vinci and wood. Gaining recognition and huge amounts of attention online and in store, they have been a consistent reminder of that 'Little Master' that is inside all of us.
