Client: WWF

Software: Illustrator
Reduced 40%
 

This entire campaign presented three situations in the Arctic, such as shipping, polar bears and oil spills. The idea of this campaign was showing that the situation is getting worse. The background is the Arctic identity color, ocean blue. Then there are cartoon style characters done by Illustrator. The ‘Shipping’ one, shows more and more ships in the ocean nowadays, with these species standing on a very limited space. The ‘Oil spills’ one, also caused by shipping increase, leads to animals being at risk of dying. Those animals in the posters are all surrounded by oil. The ‘Polar bear’ one, is the polar bear having fallen into the sea and just holding a small piece of ice to oat. It means the ice melting causes the animals to lose their habitat. The melting Arctic has become worse, so the image was using the exaggeration way to show the ice is limited that the polar bear can’t even stand.