Socially people are inhibited to say they are going to the toilet.
This perception should not apply to ROCA, they have a modern concept, inspirational designs and a premium quality, but most importantly ROCA is a way of life for those who appreciate comfort and pleasure. Having a ROCA bathroom is a privilege.
ROCA does not make ordinary bathrooms, they conceive unique, authentic spaces
that deserve to be celebrated, enjoyed and shared with the world.
We inaugurate our homes, gardens, celebrate new jobs and achievements...
WHAT IF ROCA TOLD PEOPLE TO INAUGURATE THEIR BATHROOM SPACES??
Face of the
Magazine
Mupi
Mupi
ROCA offers a bathroom to famous people and they inaugurate it, making a big party with media and friends.
Magazine cover showing famous people bathroom inauguration
Magazine cover showing famous people bathroom inauguration
#rocachallenge - architecture and design universities create a bathroom and the winner chooses a charity institution for ROCA to offer a bathroom
#rocachallenge Merchandise
Interactive mupi storyboard: a person touches the scissors, it cuts the inauguration tape and the tape writes ROCA. When the name of the company is written a rain of confetti will fall
Interactive mupi
POS Activation - installers, designers and architects are invited for a inauguration party at the Points of Sale and on that day the ROCA products prices have a discount. This would create traffic at the store and people could contact the installers, designers and architects directly.
Personalized invitation
Inauguration Kit offered to the client (products by ROCA)
