MESSAGING: Communication Statement
The NEXT 2015 identity is a stand-alone event brand with a 4–6 month lifespan. A stand-alone event brand has its own persona, while being connected to a larger institutional brand: in this case, the George Washington University’s brand.
The NEXT 2015 Exhibition is a dynamic, interactive, and innovative presentation of work by the graduating students of the George Washington University’s Corcoran School of the Arts & Design. NEXT 2015 is a culminating thesis exhibition of Bachelor of Fine Arts and Masters of Arts degree candidates. Visitors to the NEXT 2015 Exhibition have the unique opportunity to observe thesis critiques and discussions between students and faculty, and to gain insight into the visual form-making process. The Corcoran School of the Arts & Design continues its mission to educate and train students—the next generation of America’s artists and designers.
The NEXT 2015 Exhibition is an opportunity to connect GW with potential donors to generate donor interest and investment for the GW Corcoran School of the Arts & Design. The branding program represents the Corcoran School’s institutional and program objectives, and appeals to a diverse range of audiences, including the DC arts community and GW’s expansive outreach network.
Progressive Synthesis Expressive Discovery Evolving Exposure
IDENTITY & WORDMARK: Expressive Discovery
Expressive discovery is inspired by the layered aesthetic of topography. Topography is the evidence of change over time, which parallels the Corcoran’s rich, creative heritage and exciting future. Merged components show the integration of two schools, while emphasizing the artistic diversity of the Corcoran’s programs and students. As students find their place within our community, they experience a journey that exposes them to multiple perspectives. This direction utilizes organic lines to symbolize a variety of individual paths that unite to form one community. This idea of individuality is further enhanced by the resemblance to a fingerprint.
The NEXT 2015 identity program uses the typeface family Avenir Next and conforms to GW’s brand guidelines.
Corcoran Design Lab
Creative Director: Francheska Guerrero
Designers: Grace Boyle, Anders Larsson, Lucien Liz-Lepiorz
Production Managers & Designers: David Hodgson, Nora Mosley
Wordmark, website, app, interior wayfinding signs: Lucien Liz-Lepiorz
Exterior banners and signage: Lucien Liz-Lepiorz, Francheska Guerrero
Print invitation: Lucien Liz-Lepiorz, Anders Larsson
Electronic invitation: Grace Boyle
Animation and video production: Grace Boyle
Gallery guide and table centerpiece: Grace Boyle
Merchandise: t-shirts, stickers, buttons: Grace Boyle
Interior wall graphics and banners: Anders Larsson
Desig Lab retrospective: Anders Larsson, Grace Boyle
Posters: Grace Boyle, Anders Larsson
Print and electronic advertisements: David Hodgson, Nora Mosley
Overhead interior signage: Francheska Guerrero
Student Photography: William Atkins, Denny Henry
Exhibition Photography: Denny Henry
Videography: Lesley Grier, GWU Creative Services
Marketing: Denise St.Ours, Fabiola Joubert, Adrian Parsons, GW Corcoran Marketing
Print vendor: ColorCraft
Large format graphics vendor: Dodge Chrome
Web hosting support: Tom Cancelleri, GW University Web Services; Jim Mole, Teammedia
IT support: Brennan Ballas
GW Corcoran College Exhibitions Coordinator: Jillian Nakornthap
Animation Advisor: Matt Gustaferro
Visiting Design Critics: Robert McVearry and Nancy Palm
Special thanks to the GW Corcoran School of the Arts & Design Class of 2015