NEXT 2015

  •  
    MESSAGING: Communication Statement
     
    The NEXT 2015 identity is a stand-alone event brand with a 4–6 month lifespan. A stand-alone event brand has its own persona, while being connected to a larger institutional brand: in this case, the George Washington University’s brand.
     
    The NEXT 2015 Exhibition is a dynamic, interactive, and innovative presentation of work by the graduating students of the George Washington University’s Corcoran School of the Arts & Design. NEXT 2015 is a culminating thesis exhibition of Bachelor of Fine Arts and Masters of Arts degree candidates. Visitors to the NEXT 2015 Exhibition have the unique opportunity to observe thesis critiques and discussions between students and faculty, and to gain insight into the visual form-making process. The Corcoran School of the Arts & Design continues its mission to educate and train students—the next generation of America’s artists and designers.
     
    The NEXT 2015 Exhibition is an opportunity to connect GW with potential donors to generate donor interest and investment for the GW Corcoran School of the Arts & Design. The branding program represents the Corcoran School’s institutional and program objectives, and appeals to a diverse range of audiences, including the DC arts community and GW’s expansive outreach network. 

  • WORD MAP
     
  •  
    INITIAL SKETCHES
     
                   Progressive Synthesis                                                           Expressive Discovery                                                               Evolving Exposure
  • IDENTITY & WORDMARK: Expressive Discovery
     
    Expressive discovery is inspired by the layered aesthetic of topography. Topography is the evidence of change over time, which parallels the Corcoran’s rich, creative heritage and exciting future. Merged components show the integration of two schools, while emphasizing the artistic diversity of the Corcoran’s programs and students. As students find their place within our community, they experience a journey that exposes them to multiple perspectives. This direction utilizes organic lines to symbolize a variety of individual paths that unite to form one community. This idea of individuality is further enhanced by the resemblance to a fingerprint. 

  • TYPEFACE
    The NEXT 2015 identity program uses the typeface family Avenir Next and conforms to GW’s brand guidelines.
     
  •  
     
    EXTERIOR GRAPHICS
     
     
  •  
     
    INTERIOR GRAPHICS
     
     
  •  
    WAYFINDING SYSTEM
     
     
  •  
    GALLERY APP
     
  •  
    WEBSITE
     
  •  
     
    VIDEO
     
     
  •  
    PRINT INVITATION
     
  •  
    ADVERTISEMENTS
     
  •  
    GALLERY GUIDE
     
  •  
    POSTERS
     
  • TABLE CENTERPIECE
  •  
    MERCHANDISE
     
  • CREDITS
    Corcoran Design Lab
    Creative Director: Francheska Guerrero
    Designers: Grace Boyle, Anders Larsson, Lucien Liz-Lepiorz
    Production Managers & Designers: David Hodgson, Nora Mosley
    Wordmark, website, app, interior wayfinding signs: Lucien Liz-Lepiorz
    Exterior banners and signage: Lucien Liz-Lepiorz, Francheska Guerrero
    Print invitation: Lucien Liz-Lepiorz, Anders Larsson
    Electronic invitation: Grace Boyle
    Animation and video production: Grace Boyle
    Gallery guide and table centerpiece: Grace Boyle
    Merchandise: t-shirts, stickers, buttons: Grace Boyle
    Interior wall graphics and banners: Anders Larsson
    Desig Lab retrospective: Anders Larsson, Grace Boyle
    Posters: Grace Boyle, Anders Larsson
    Print and electronic advertisements: David Hodgson, Nora Mosley
    Overhead interior signage: Francheska Guerrero
    Student Photography: William Atkins, Denny Henry
    Exhibition Photography: Denny Henry
    Videography: Lesley Grier, GWU Creative Services
    Marketing: Denise St.Ours, Fabiola Joubert, Adrian Parsons, GW Corcoran Marketing

     
    ADDITIONAL CREDITS
    Print vendor: ColorCraft
    Large format graphics vendor: Dodge Chrome
    Web hosting support: Tom Cancelleri, GW University Web Services; Jim Mole, Teammedia
    IT support: Brennan Ballas
    GW Corcoran College Exhibitions Coordinator: Jillian Nakornthap
    Animation Advisor: Matt Gustaferro
    Visiting Design Critics: Robert McVearry and Nancy Palm
    Special thanks to the GW Corcoran School of the Arts & Design Class of 2015