50 Shades Of Golf: The Masters 2015 @ Fox Sports

•

I was tasked to run an on air promotional campaign for The Masters 2015, one of the most prestigious and traditional golf tournaments in the world. We wanted to sell golf in a way that would appeal to the masses, and to find a way to breakaway from the perception that golf is a boring and slow sport without any colorful personalities. On the contrary, professional golfers do have a certain way to their dressing, choosing a particular color to wear each day, in a 4-day tournament. Thus, I decided to go with the angle of colours to sell this unique and wonderful side of golf which many may not know about.